Google has emerged as the most valuable brand in the world. The top position was previously held by Apple for consecutive five years.
According to the latest Brand Finance Global 500 report, Google is the most valuable brand in the world followed by Apple, Amazon, AT&T, Microsoft, Samsung, Verizon, Walmart, and Facebook to name a few.
As per the Brand Finance’s analysts, Apple has demoralized the goodwill of its customers and repetitively disappointed its supporters with tweaks when material changes were expected. The report mentioned that the changes introduced on the iPhone devices are getting minimal year after year.
Moreover, the report says that the long queues of the early iPhone adopters have shrunk completely. While this said, the Apple’s loss turned into Google’s gain. Google has received a brand value of $109.47 billion (approximately Rs 7,36,000 crores), whereas Apple has been given $107.141 billion (approximately Rs 7,20,300 crores). The robust sales of the iPhone 7 and iPhone 7 Plus reported $17.9 billion in the first fiscal quarter ended Dec. 31.
Google held the most valuable brand in the world title back in 2011 and it has managed to regain it back. The major credit behind the position shift is gone to its Search business which is still dominating and is the foundation of its advertising income. The advertising revenues were increased by 20 percent despite a fall in cost per click in 2016. The year 2016 also results in Google’s venture into the mainstream smartphone market with the launch of the Google Pixel and Pixel XL.
Recently, multiple reports clarified that Google is likely to cease the production of Pixel and Pixel XL smartphones when the demand for these latest mobiles is high. However, no specific reason behind the cease of production is given by Google. Many customers in Canada who ordered any of Pixel smartphones have arrived emails from their carrier saying that the delivery of their smartphone will take longer as Google will cease the production of Pixel and Pixel XL soon.
