According to IDC, the Indian Smartphone market has revived after the two consecutive quarter decline by recording 27.5 million smartphone units that shipped in CY Q2 2016. According to the report, the Chinese OEM Lenovo has succeeded to grab the second position in terms of value in Indian smartphone industry after Samsung.
“The China-based smartphone makers’ shipments have grown by 28 percent above preceding quarter of which Vivo, Oppo, Lenovo, Xiaomi, and Gionee were the key smartphone makers that drove the growth.”, said Karthik J, Senior Market Analyst at International Data Corporation (IDC) India.
Lenovo was the sole China-based vendor who has shipped more than a million units in a quarter so far, while three new vendors have joined the million shipment bandwagon. Lenovo is currently in third place in terms of total volume of the smartphone shipments in India.
Here are the highlights of Top smartphone vendor in India
Samsung: The Korean OEM, Samsung has continued its leading position in the Indian smartphone market. The company is leading with 25.1 percent market share witnessing a 10.9 percent sequential growth from the last quarter. The J-series device by Samsung is driving shipments as the updated versions of GalaxyJ2, J5 and J7 have released in Q2 2016.
Micromax: Indian smartphone maker, Micromax has retained its second position with growth of 19.9 percent over the previous quarter. The company has launched new products and implemented some new marketing initiatives which helped Micromax to increase the total market share after the two consecutive declines in Q2 2016. The company has recovered its share in $150-$200 segments with the release of Canvas 6 series and Yu Yunicorn.
Lenovo Mobiles (including Motorola): The Lenovo group has regained its market position with 10.3 percent growth in Indian smartphone market over the previous quarter. The Moto G4 Plus and Lenovo Vibe K5 Plus have driven the growth for company accounting more than one-third of the total shipment of Lenovo.
Intex: Intex faced its sequential shipment drop by 9.8 percent along with the growth of 30.1 percent over last year and managed to be in the fourth position. The company is facing internal management changes and a stiff competition at entry-level smartphone industry from Indian vendors while the mid-level industry is dominated by Chinese vendors. Though, the Cloud series smartphones have helped Intex to retain its significant market share.
Reliance Jio/LYF: The Company has achieved to maintain their position at fifth place with a sequential growth of 12.3 percent in Q2 2016. The LYF branded devices have grabbed attention in $50 segment with its Jio Preview offer which helped the company to gain strong traction in retail stores.