Google has introduced net banking as a payment option for buying apps, movies, books, music, etc. on the Google Play Store in India. The store had payment methods via credit cards, debit cards, and gift cards prior to this addition. The new payment option was first spotted by AndroidPolice.
According to several reports, the search giant, Google has tied-up with more than 30 banks for enabling the Net banking payment method in India. The introduction of new payment option will make it easier for both users and the store. The net banking facility will be available for the purchase of apps, movies, books, and songs from Google Play Store.
According to a report from Strategy Analytics, the global smartphone shipment has accounted at 87.5 percent during the Q3 2016 for android mobiles. And, its market share has been increased by 3.4 percent year-on-year.
Recently, Google has released a report saying that the Indian consumers are among the likeliest groups for the purchase of digital content and apps. And soon after this, the net banking payment option appeared on Google Play. The payment option is slowly rolling out and seems to be activated by a server-side update.
At present, most of the smartphones running on Android 6.0 and Android 7.0 operating system are not showing the net banking payment option, while the smartphones with Android 5.0 OS has the option. Hence, the new payment features are likely to get added on for the other version of Android smartphones in a while.
To check if your smartphone has net banking payment option enabled on Google Play, simply slide out the menu tab from the left side of the screen and click on Accounts. Then click on the Payment Methods, you’ll find the +button at the bottom right. Here, you’ll get an option of Add Netbanking, click on it and check if your bank is listed on Store. Google is said to be tied-up with 38 banks in India for enabling the online banking feature on Google Play.
Last week, Google Play has also added the introductory app subscription service on discounted price. The Play Store is a home to millions of apps. The store showcases apps across categories. Some of them are free, while others are offered on payment or subscription basis. Google has added a new feature by which the app makers will let users use their apps for an introductory discounted price on subscriptions.
Google has mentioned in its blog post that the subscription business model is the fastest growing model on Play Store where the spending on subscription apps has been surged 10 times over the past three years. The discount on subscriptions feature has enabled the app developers to create an introductory fee for the new and unique subscribers for a certain period of time prior to the regular subscription price is charged.
For instance, if a new user subscribes to a subscription that costs Rs 30 per month, the developers are now eligible to offer the new subscribers the introductory price of Rs 10 for the first few months and later on the regular price will be applicable for usage.